trycomp.ai
SOC 2, ISO 27001, HIPAA and GDPR on autopilot
Compliance automation covering SOC 2, ISO 27001, HIPAA and GDPR, with the audit and the pentest bundled rather than sold as a separate engagement. It claims several hundred integrations and over a thousand companies on the platform.
The real buyer is a team that has just been told a certificate is a condition of a deal closing. That urgency is why the category converts well and why the incumbents are expensive: bundling the audit is a direct attack on the part of the process customers hate most.
$10,000 bought 12,587 clicks, or $0.79 a click. The best cost per click of any five-figure bid on the board, on a flat round number that suggests a budget line rather than a bidding war.