fuellog.ai
Photograph your food on Telegram, get the macros back
Calorie and macro tracking that lives inside a chat thread. You photograph a meal on Telegram, it returns the numbers, and weekly leaderboards put you against friends. No app to install, no account to create, nothing to pay.
Removing the signup removes the main reason food logging fails, which is the friction of the fourth day. It also removes the usual retention hooks, so the leaderboard is carrying the whole burden of bringing people back.
$3,500 bought 1,720 clicks, or $2.03 a click. Two dollars a visitor for a free product with no login is a bet that the social loop retains them long enough to matter later.