evomarketing.co
Organic UGC at volume, as an owned acquisition channel
Produces user-generated content at volume and frames the output as an acquisition channel a brand owns rather than one it rents from an ad platform.
The argument is sound and increasingly common: paid social costs rise every year and stop working the day the budget stops, while a library of organic content keeps returning. The awkward part is that building an owned channel takes months, and the client with an urgent number to hit does not have months.
$1,250 bought 871 clicks, or $1.44 a click. An agency whose pitch is not renting attention, renting attention. Consistent, arguably, since it rented it once rather than monthly.