winning.com
A pay-to-rank leaderboard advertising on a pay-to-rank leaderboard
A public pay-to-rank leaderboard for businesses, sold on the promise that the top spot is the first brand a customer sees. It is the same mechanic as the board it bought a placement on, aimed at ordinary companies rather than at indie products.
A leaderboard is worth exactly what its traffic is worth, so buying distribution from a bigger board is not a contradiction, it is the only sensible move available. It does mean the audience arriving already understands the model, which is half the sale.
$3,129 bought 1,479 clicks, or $2.12 a click. A competitor paying a competitor for reach, and the clearest sign the attention market has started trading with itself.