namerockstar.com

A domain broker selling brandable names in .com, .co and .io to companies naming a product or a business.

The inventory is bought and held, so every month a name goes unsold costs money, and the buyer is by definition making a one-off purchase at a specific moment. That combination pushes sellers toward wherever founders happen to be looking, which on this particular week was a leaderboard.

$2,001 bought 364 clicks, or $5.50 a click. Expensive per visitor, and still cheap if a single one of those visitors buys a four-figure name. The maths here is closer to a real estate listing than to software marketing.