otio.ai

A research workspace rather than a chat window: sources, notes and drafting held together, aimed at people working through a stack of papers and links instead of starting from a blank page.

The audience is students, academics and analysts, which is a group with real need and famously little budget. Products here tend to convert on the moment of overwhelm, close to a deadline, which is not a moment a leaderboard can reliably catch.

$3,000 bought 384 clicks, or $7.81 a click. Second worst return in the ledger, and a reminder that a placement reaches people while they are browsing, not while they are working.